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Foschini

THE BRIEF

Foschini gave us the inside scoop on their stunning Foschini All Woman Beauty Brunch. We were tasked with the wonderful opportunity of giving expression to these events through the interactions and moments shared at each of the five  brunch events around the country.

THE SOLUTIONS

We conceptualized a series of five brand videos that showcased the detail and brand expression at each brunch.

THE RESULT

Each video was lightly themed with brand ideals of the Foschini All Woman makeup range and reinforced the Warrior Woman overall brand essence. It’s not makeup, it’s War Paint.