Blue Ribbon New Packaging Launch 

THE BRIEF

Premier Foods approached us with the challenge of creating an internal video ahead of the bread brand’s new packaging launch.

THE SOLUTION

With the target market for this promo being the staff at Blue Ribbon Bakeries nationwide, we crafted the creative around the brands iconic ribbon gliding through the bakery, and interacting with actual Blue Ribbon bakery staff.  

THE RESULT 

The result was a brilliant live-action & 3D animation which the team at Blue Ribbon LOVE.